MERCEDES BENZ FASHION WEEK & SWIM WEEK 2015 - DAY 1

A WEEK OF GAME-CHANGING SWIMWEAR

FIVE EPIC DAYS OF THE COOLEST LUXURY SWIMWEAR

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE

The COOL dream team hit the beach to take on Mercedes Benz Fashion Week: Swim (#MBFWSWIM) and Swim Week 2015. The five days of fashion frenzy took place at the legendary Raleigh Hotel in the heart of South Beach. We're bringing you the coolest looks that graced the runway, hair and makeup trends from the artists' perspective and some of the best designer insights. 

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

DAY 1: MESKITA

On Thursday, July 17, 2014, Swim Week opened to an exciting start as swimwear brand Meskita, debuted their 2015 collection at Soho Beach House. Sean Donaldson Hair of Miami Beach provided sultry beach hair and Sherilyn Segal directed the makeup. Music was provided by DJ Mad Linx. The collection featured statement-making cover-ups inspired by the designer's lingerie collection, signature crochet work and luxurious metallics. 

 

   

With striking fabrics blowing in the wind, the crowd gasped as each look came down the runway. The collection was later accented with structured resort pieces inspired by business wear. Each model commanded the runway in her sleek pony and clean makeup.

Meskita gets a well-deserved #CertifiedCOOL.

About Meskita:

Alessandra Meskita is a Brazilian fashion designer. Her fashion and lifestyle line, MESKITA, includes ready to wear, resort, lingerie, swimwear, shoes and home accessories.  In 2007, she began her fashion career working under French designer Christian Audigier. While working under Audigier for four years as his Global Creative Director, Meskita developed her use of traditional shapes and tailoring. Meskita then decided to take everything she learned and branch out to create her own clothing line, MESKITA, in 2012. 

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

THE EDIT

Inspired MESKITA Swimwear Collection 2015

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Get social with MESKITA: 

Facebook: shopmeskita

Twitter: @OfficialMeskita

Instagram: @Meskita

SEE DAY 2 COVERAGE HERE

• Be COOL and socialize:    Twitter: @COOLCreativeinc    Instagram: @CoolCreativeinc

SWIM WEEK & MERCREDES BENZ FASHION WEEK 2015 - DAY 2

SWIM WEEK: 2015 RECAP

THE BEST OF DAY 2: WILDFOX, FRANKIE'S BIKINIS, BEACH BUNNY

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE

DAY 2: WILDFOX

FLASHBACK FRIDAY was in full effect as the much-anticipated WILDFOX collection hit the runway. We could barely stay seated as the speakers blasted some of our fave tunes including: BBD's undisputed party hit, "Poison," old-school Mariah Carey and TLC. The swimwear collection featured whimsical graphics, iconic logos and well-known sayings. Pop colors and #CertifiedCOOL styling details like classic Reebok high tops completed the looks. This was one of the week's most enjoyable shows.

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

THE EDIT

WILDFOX finds for ya mind

DAY 2: FRANKIE'S BIKINIS

Frankie's Bikinis runway show took place in the Grand Cabana at the Raleigh. Once again, we saw crochet on the runway. This time, the technique was used in a way that added interest to the collection's one-piece swimsuits. The beach-blown, loose side ponies tied with raffia and strips of left-over fabric and nude make up really gave a sexy beach hippie vibe to the show. The same raffia ties were also used as bracelets. Overall, the collection was calm, care-free and #CertifiedCOOL of course.

 

Photo by Frazer Harrison/Getty Images for Mercedes-Benz

About Frankie's Bikinis
Frankie's Bikinis takes Southern California’s coast style and infuses it with the Hawaiian shoreline in an exotic, feminine and flirty low cut ready to be surfed in, tanned in or hung out to dry after an invigorating day at the beach.Inspired by Malibu, Frankies Bikinis are fun bikinis that encompass what it means to be a carefree beach girl. Never compromising style, each piece is uniquely designed by surfer and teen entrepreneur Francesca Aiello, a native to Malibu, who is inspired by her love for the ocean and her passion of bikinis. Born into the surf community, Frankies Bikinis aims to satisfy the needs of surfers who demand functionality and a great look when they hit the wave.

Get Social with Frankie's!

Twitter/Facebook: FrankiesBikinis

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

THE EDIT

Inspired by the coolness of Frankie's Bikinis Swimwear Collection 2015

SHOP FRANKIE'S BIKINIS

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

DAY 2: BEACH BUNNY

At the grand cabana, day 2 ended with glitz and glam as Beach Bunny's Blondes took over the runway. The over-the-top swimwear collection featured bold embellishments, luxurious textiles and clear references from lingerie. The hair was definitely giving us #BigHairDontCare attitude and the makeup was feminine and sexy with a strong eye and pouty lips. We're wondering if anyone else got the Bond Girl vibes like us.

Photo by Frazer Harrison/Getty Images for Mercedes-Benz

Photo by Frazer Harrison/Getty Images for Mercedes-Benz

Photo by Frazer Harrison/Getty Images for Mercedes-Benz

About Beach Bunny:
You’ll find Beach Bunny Swimwear gracing the beautiful bodies of the world’s sexiest women. Designer Angela Chittenden is the brains — and body — behind Beach Bunny Swimwear. Angela’s passion for couture kicked in at an early age. “Ever since I was a little girl, I’ve always loved fashion and swimwear,” she explains, taking a momentary break from her jam-packed schedule to speak about her design philosophy. “So being able to combine the two is a dream come true for me.” "There was nothing out there that was sexy and elegant. So I decided to design my own.” In designing that first Beach Bunny Swimwear line, Angela knew she wanted to create something different, something special, “something that would let women show off their bodies, feel sexy and confident, glamorous, flirty and fun all at the same time.”

She searched for unique fabrics, experimented with sexy cuts, added embellishments and hardware no one had ever thought to add to swimsuits before. Rather than looking at other swimwear designer lines, she found inspiration in the bedroom, blending elements of upscale lingerie into her styles.“Some people said I was crazy, that my designs were too risky, too out-there to catch on,” Angela remembers with a sly smile. “I guess they were wrong.”Angela’s boudoir-inspired lines were an instant hit with women looking for swimsuits that make a bold statement. By ignoring trends, Beach Bunny Swimwear started setting them. And grabbing the attention of the fashion, media and celebrity worlds. Sports Illustrated dedicated more pages of its Swimsuit issue to Beach Bunny Swimwear than any other line. 

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

THE EDIT

Inspired by the glamour of Beach Bunny Swimwear Collection 2015

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Get social with Beach Bunny:
Instagram: @beachbunnyswimwear
Facebook: BeachBunnySwimwear

What was your fave of the day? We'd love to hear from you! Comment below.

SEE DAY 3 COVERAGE

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE

MERCEDES BENZ FASHION WEEK & SWIM WEEK 2015 - DAY 4

SWIM WEEK: 2015 RECAP

THE BEST OF DAY 4: 6 SHORE ROAD BY POOJA, LOLLI, ACACIA

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE

DAY 4: 6 SHORE ROAD BY POOJA

6 Shore Road models strutted down the runway wearing boho chic designs with vibrant colors and textured patterns. From their #CertifiedCOOL mohawk braids by blo Blow Dry Bar Midtown Miami, to their animalistic eye make up and nose rings, this show had tribal written all over it. The designer created beautiful culturally-inspired artwork in the fabrics. The textiles were then masterfully transformed into the modern swimwear that graced the runway. Tribal references were a definite trend seen across many of the runways this year. 

About 6 Shore Road
6 Shore Road was founded by designer Pooja Kharbanda, an industry leader in swimwear.
About her collection: "Inspired by lazy beach days 6 Shore Road captures the spirit of carefree days amongst friends. Intended for sipping champagne at the bar and dancing as the sun goes down, the effortlessly sexy styles easily transition from day to night."

"From Resort Wear to Ready To Wear, from AM to PM, from Beach to Bar...meet me there."

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

THE EDIT

6 Shore Road & others inspired by the 2015 collection now available

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Get Social with 6 Shore Road:
Facebook: 6 Shore Road
Tumblr: 6shoreroad.tumblr.com
Twitter: @6shoreroad

####

DAY 4: LOLLI

Miami, FL (July 22, 2014) – Celebrated swimwear brands Acacia and Lolli debuted their Cruise 2015 collections on Sunday, July 20th. Each brand featured their latest looks in back-to-back runway shows at Soho Beach House during Miami Swim Week to a jam packed crowd of leading editors, international buyers and celebrity fans including American country singer LeAnn Rimes, actor Eddie Cibrian, and Graceland’s Serinda Swan.

Hula girls were trending on the runways. Lolli kicked-off their show with hula girls in grass skirts dancing to the sweet sounds of Hawaii. The mood suddenly changed as hip-hop took over the playlist. The models had a blast on the runway in the playful pieces and some even held coconuts as a bikini top. Lolli Swim was packed full of flirty details, vibrant colors and soft, feminine detail. Designer Vy Nguyen incorporated sunny shades of citron yellow and sherbet pink into her collection of bikinis and one-pieces, featuring playful details like bows, stripes and eyelets that evoke a sense of sweet, playful childhood summers in the sun. Our favorite, the bikini bottom with a cute bow tie on the rear was #CertifiedCOOL!

    

The show’s finale was a COOL surprise as 2 models blew a kiss to the audience before jumping into the water! 

Acacia Swimwear and Lolli Swim Debuted Cruise 2015 at Miami Swim Week

Lolli Swim was packed full of flirty details, vibrant colors and soft, feminine detail. Designer Vy Nguyen incorporated sunny shades of citron yellow and sherbet pink into her collection of bikinis and one-pieces, featuring playful details like bows, stripes and eyelets that evoke a sense of sweet, playful childhood summers in the sun.Known for its sophisticated style and beautiful pieces, Acacia’s fashion forward swimwear transported the audience back to summers spent on sultry beaches and the allure of exotic destinations. This collection featured sexy animal and tribal prints, color blocking and new mesh fabrics that were coupled with innovative designs to offer the customer unique and unforgettable swimsuits.

About Lolli

A California girl at heart, Lolli grew up with dreams of how she could add different details to her swim wear. She was a fan of all things sweet and sparkly. With age, her favorite swim pieces began to endure its natural wear and tear and she was even more inspired to bring her ideas to life. She would take ideas from some of her favorite swimsuits and put them together. Lolli learned her way into the fashion industry and now she is sharing her dreams with the public. She describes her pieces as “bright fun colors from sugar dot candy & gum drops to cheeky, flirty cuts & the most splendid fits, satisfying everyone’s appetite for sweetness!!!” You can find some #CertifiedCOOL Lolli pieces below.

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

THE EDIT

Playful Lolli finds now available

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

DAY 4: ACACIA

The Acacia 2015 swimwear collection followed with a muted, earthy feel. Known for its sophisticated style and beautiful pieces, Acacia’s fashion forward swimwear transported the audience back to summers spent on sultry beaches and the allure of exotic destinations. This collection featured sexy animal and tribal prints, color blocking and new mesh fabrics that were coupled with innovative designs to offer the customer unique and unforgettable swimsuits.

About Acacia

The Acacia collection is owned by designers Naomi Newirth and partner Lyndie Irons. Newirth’s passion for fashion began in her teenage years. It was then that she learned to sew her own bikini. Inspired by their love of travel and exotic beaches, their line fuses the look of a low cut Italian bikini with a flirty Brazilian fit. During the summer of 2006, she traveled to Bali where she was inspired to begin her own collection. After graduating in 2008 from the fashion Institute of Design and Merchandising, the real work began and her plans came to life. Her partner Irons also had dreams at 15 to start her own collection and through their friendship, they merged their visions together. The Acacia line is influenced from their travels around the world and can be described as “cute and classy but daring…” 

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

THE EDIT

Earthy Acacia finds now available

What was your fave of the day? We'd love to hear from you! Comment below.

SEE DAY 5 COVERAGE 

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE