TECH TALK: THE DEZER COLLECTION

SUPER CAR ROOM UNVEILED AT THE DEZER COLLECTION

As a certified car lover, I always enjoy the opportunity of spending time with cars and with people who enjoy them as much as I do. Luckily, I was able to do that this past Saturday at the Dezer Collection on 146th Street in North Miami. I was there for the unveiling of the brand new Super Car Room, which was hosted by Michael Dezer, an Israeli-Born, New York real estate developer and founder of Dezer Properties.

The night started off with a brief meet-and-greet in the entrance room where the Mahindra Formula E Racing Team of India and special guests waited in anticipation.

  

As we roamed the museum, it was a match made in heaven. The event was a merge of fashion, tech, design and art. There was a huge “Super Car Room” mural made by the awesome London native INSA, a graffiti artist who created the Gif-iti app. With the use of his app, you can point your phone towards one of his murals and see it move! You can even view one of his murals from space when using the app. That is innovation at its best!

 

INSA Space Gif-iti:

After about an hour of roaming the museum, we were invited to have dinner in preparation for the unveil. Dezer and others said a few words and then the curtains were pulled.

From a Lamborghini Diablo to a Porsche Carrera GT, the collection was impressive. Yet the vehicles that caught everyone's eyes was first, the 650hp Mercedes-Benz Mclaren SLR 722 Edition. The Benz is a more hardcore version to the original SLR. You add 33 more horses and a stiffer suspension and you'll create the perfect car for the weekend drive to the racetrack. A little fun fact is that the 722 nameplate is derived from the victory race won by the legendary Sterling Moss in the Mille Miglia in 1955. The car was a Mercedes 300 SLR with the starting number 722 (indicating he started the race at 7:22 a.m.). 

The next car is non-other than the $2 million dollar, 1000BHP Bugatti Veyron. This car is different from just about every other car I have ever seen in the sense of presence it gives off.  

It was a perfect evening for the car-enthusiast. To see more of the iconic cars from the event, such as the Batmobile, the Aston Martin DB5 from 007 or the supercars like the Bugatti Veyron, visit the Dezer Collection.

By: Oliver R. Pernt

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COOL PEOPLE: JAMES ROBERTSON

Hard Work is as COOL As It Gets

Our lives are interesting rollercoasters, aren’t they? It is easy to say that all we have to do in life is work hard and that through hard work, we will give our lives meaning. But what about when times get tough? What do you do then? Well, if you’re someone like James Robertson you find a way to keep going.

As a 56 year-old Detroiter, James has most likely had his fair share of hard times, but I’m not sure he was prepared for what was to come. You see he works at a factory in Rochester Hills, which is 23 miles away from his home. And up until about 10 years ago he would take his 1988 Honda Accord to work everyday; but that all changed when the car died on him.

Because of that James had to find another way to get to work, so he started using public transportation. Since the public transportation system could not take him all the way to the factory he worked at, he had to walk the remaining distance. “So what?” – You’re probably asking, “people walk to work all the time”. Well, as true as that may be I doubt they’re walking as much as he is. The closest he can get using public transportation is 10.5 miles. That means James is walking an extra 21 miles every weekday.

Now here at COOL Creative we like to celebrate amazing fashion, art, design, innovation, and such, but we also believe in celebrating amazing individuals. Individuals like James, that continue to show hard work, dedication, and passion for their work regardless of profession or how tough life is. We consider this as #CertifiedCOOL as it gets. Because even though he has to embark in such a journey every weekday he still maintains a perfect attendance record. He has never missed work. And even more so he never complains, simply stating that he can’t see himself not working.

Because of this, the Internet in all of its glory has banded together to create a kickstarer campaign to get him a car, and after only one day over $50,000 has already been raised. If you’d like to be a part of helping this hero of a man, just click here: http://www.gofundme.com/l7girc

The world needs more people like you, Mr. Robertson. You are an inspiration, and in our eyes, #CertifiedCOOL.

By: Oliver Pernt

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BRAND BUZZ: FAIRY TALES SELL CARS

Mercedes-Benz Recreates Fable for Super Bowl Ad

The Super Bowl is around the corner (this Sunday) and slowly companies are releasing their multi-million dollar ad campaigns. Thus, you have such ads like this one from Mercedes-Benz making a fresh new version to the well-known fairytale about the Tortoise and the Hare.

Now we all know the fairytale about the Tortoise and the Hare. How, even though the Hare was clearly faster, the Hare's cockiness is challenged by the humility of the Tortoise and in the end, the Hare loses. Pretty straightforward plot unless, that is, Mercedes decides to give it a “plot twist” as declared by the Tortoise.

Watch the clever recreation:

I have to say I much prefer this version of the story. 

Now the car advertised is the new Mercedes-AMG GT S, the smaller, perhaps baby version, to the awesome but sadly outgoing SLS. With a sumptuous design and a very charismatic 4-liter V8, the GT S will be sure to bring a smile to any one (be it human or tortoise) who gets in it.

I mean, look how #CertifiedCOOL this thing is:

Can’t say I’ve ever been jealous of a tortoise, but I guess there’s a first time for everything.

Well done, Mercedes-AMG. 

By: Oliver Pernt

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