BE FREE! YOU DESERVE A FREE SPA TREATMENT

CONTEST CLOSED. CONGRATULATIONS TO OUR WINNER.

Our Miami Spa Month feature continues with a contest to win a free treatment
at the Hilton Bentley Spa 101 located in the heart of Miami Beach. The winner will be able to choose a treatment from the MiamiSpaMonth.com list under Spa 101.


HERE'S HOW TO GET A CHANCE TO WIN:
1. Follow @CoolCreativeinc and @MiamiandBeaches on Twitter
and send us a tweet that says:
"Be #COOL. #MiamiSpa" to let us know you followed us.
GOOD LUCK! Winner will be announced on July 19th.
Entries valid all the way up to the minute before we announce.


INSTAGRAM ENTRIES ARE VALID.
1. First follow us on Twitter.

2. Post a pic on Instagram and include "Be #COOL. #MiamiSpa." 
Make sure you push to twitter so we see it.
___________________________________________________________


DETAILS OF THE PRIZE: CHOOSE FROM THE FOLLOWING TREATMENTS


• Massage 101 - 60 min: 
Using gentle long strokes, an array of aromatherapy treatments, and a twenty step massage process, our signature Massage 101 treatment aims to soothe the soul and release the tensions. The treatment promotes blood circulation, decreases stress levels and leaves the senses tingling. 

OR

• Facial 101 – 30 min:
Our signature deep cleaning facial masque, steam, and extraction treatment will cleanse, tone, hydrate and exfoliate the skin while you relax and receive a head, shoulders and neck massage.

PLUS YOU GET: ** VIP Day Pass to the Bentley Beach Club and a complimentary glass of prosecco.
Parking is paid by client separately.

See details here: http://miamispamonth.com/Participants/spa_101.htm

PRIZE VALUE: $99. TAX & GRATUITY NOT INCLUDED. RESERVATION REQUIRED.

See more COOL here.

COOL SPOTS: SPAAAHHH MONTH RETURNS TO MIAMI

Lapis Spa 

Facial, Body Polish, Massage, Mani/Pedi... whatever your treatment of choice may be, there's a luxury spa session awaiting you in Greater Miami and the Beaches this summer as The Greater Miami Convention & Visitors Bureau (GMCVB) launches its sixth annual Miami Spa Month.  From July 1 - August 31, you can book appointments at some of the world's most renowned spas and save up to 50 percent - some treatments normally valued at $199 or more will be available at special rates of $99.

Choose from participating spas along Miami/Miami Beach:  

• Agua Spa at Mondrian South Beach
• The Betsy Wellness Garden & Spa, The Besty South Beach
• Bliss South Beach, W South Beach
• Canyon Ranch Hotel & Spa Miami Beach
• Club Essentia Spa, Delano Hotel
• Elemis Spa, Loews Miami Beach Hotel
• ELLE Spa, Eden Roc Renaissance Miami Beach
• Lapis, the Spa at Fontainebleau (One of our faves because they give a lot for the price) 
• Renew the spa at The James Royal Palm
• The Ritz-Carlton South Beach Spa
• South Beach Marriott Spa
• The Spa at The Setai
• Spa at Shore Club
• Spa V, Victor Hotel
• The Standard Spa, The Standard Spa and Hotel
• Spa 101, Hilton Bentley

In Mainland North (Aventura, Design District, Doral, Miami Lakes)

• Emena Spa
• The Spa at Doral, The Doral Golf Resort & Spa
• Spa at Shula's, Shula's Hotel & Golf Club
• The Spa at Turnberry Isle Miami

Mainland South (Brickell/Downtown, Cononut Grove, Coral Gables, Key Biscayne)

• Biltmore Spa, The Biltmore Hotel
• The Boutique Spa, The Ritz-Carlton Coconut Grove
• Casa Moderna Spa, Casa Moderna Hotel and Spa 
• Elemis Spa at the Village of Merrick Park
• Enliven Spa, JW Marriott Marquis
• Exhale Mind Body Spa, EPIC Hotel 
• Jurlique Spa at the Mayfair Hotel
• mySpa Miami, InterContinental Miami
• Salus Spa, JW Marriott Miami
• The Spa at Conrad Miami
• The Spa at Grove Isle, Grove Isle Hotel & Spa 
• The Spa at Mandarin Oriental, Miami
• The Spa at Viceroy Miami

Or, Northern Beaches (Sunny Isles and Bal Harbour)

• Acqualina Spa by ESPA, Acqualina Resort and Spa on the Beach
• Aquanox Spa, Trump International Beach Resort Miami 
• The Spa at One Bal Harbour

"Our summer season becomes more vibrant each year.  As Miami Spa Month and Miami Spice overlap in August, we find more visitors planning their vacations to our destination during this time specifically to take advantage of these offerings - savings at world class spas combined with savings at our best restaurants provides an irresistible incentive." said GMCVB President and CEO William D. Talbert, III, CDME.  "And, our residents love this time of year, taking full advantage of luxury spa treatments and delectable lunches and dinners at a fraction of the original cost in their own hometown - it's the ultimate staycation."  

More details regarding all participating spas and special treatments being offered can be found at Miami Spa Month's dedicated website:www.MiamiSpaMonth.com. Treatment costs do not include tax and gratuity and reservations are required. Consumers are encouraged to visit www.MiamiSpaMonth.com on a regular basis for updates on participating spas and special offers.

Miami Spa Month is part of the GMCVB's increasingly popular Temptations program, which takes a thematic focus on the best that Miami has to offer throughout the year at attractive prices. Other programs include MiamiRomance Month, Miami Spice Restaurant Month, Miami Attractions Month, Miami Museum Month, Miami Film Month, Miami Golf Month, Shop Miami Month and Miami Live Music Month.  For more information on the Temptations programs please visit www.MiamiTemptations.com.

See more COOL here.

BRAND BUZZ : The New American Is Arriving!

In our last post, our new contributor Tymeco, asked the very important question,"When can a brand rebrand?" In this post we'll see a big brand that did.

By: Tymeco Pyles 

(our COOL new contributor!)

The airline that America has grown to know and love is undergoing a DRASTIC, INNOVATIVE, and BOLD change with their fresh approach on the flying experience. American Airlines has joined forces with US Airways, using the tagline “Two airlines coming together to make something better.” This massive move has sparked the rebranding of a small piece of history, since American Airlines has been around for nearly 80 years. Are you ready for the bright, new, modern American Airlines?

The redesigned American Airlines logo represents a number of things that are important to the company. They call it The evolution of an icon. According to their new website introducing the recent identity update, the fresh look symbolizes their passion for progress by incorporating the colors and symbols you've come to associate with American.

Reflecting the soaring spirit that is uniquely American, the new logo — the Flight Symbol — contains the eagle, the star, the "A," and refreshed shades of red, white and blue. Together, they represent a clean and modern update to the core icons of the company.

With such a dynamic change, there is bound to be some mixed reviews on the pioneering design. I stumbled upon an article in USA Today entitled: American Airlines’ New Look: 

Thumbs up or Down? The logistics of the article basically boiled down to this:

THE GOOD

1.    While it may not be as classic as the old one, it does bring some elements of the old into the new. If you look closely at the new logo, you can see the beak of the old AA eagle.

2.     The design and logo looks terrific. At first glance, the tail looked overwhelming but it's grown on the eyes and now it proudly shouts American.   

3.    It was hard to translate American Airlines' efforts to be at the forefront of technology and social media to their ancient, out-of-date branding. The new look will help align their brand identity with their newly-found innovative spirit.

THE BAD

3.    The minimizing of the "American Eagle" is a huge misstep in their brand identity. It has been such an icon for so long to minimize it to the degree that they did shows that they are disregarding those who have been loyal to the brand even through their worst years.

      Personally, we think its COOL and change is good. Just please take away baggage fees!

See more COOL here.

COOL SPOTS : THAI PATTERNS & DESIGN

RICH TEXTURES AND PATTERNS OF THAILAND 

We've been away in the "Land of Smiles" collecting cool inspiration over the past few weeks. Thailand is an amazing place and we're so excited to share our cool expeditions with you. 

Thai people are very hospitable and always eager to share their colorful culture. Every time we stopped to take pictures of something, we got a crash course in Thai history from a random passerby. The influence of India, China, and Cambodia can be seen in everything from the food and clothing to art and religion. We really got to experience a rich mélange of cultures on our trip.

In this post we share with you the beautiful designs that adorn some of the temples we visited in Bangkok. The amount of detail and laborious work that went into creating these designs is absolutely overwhelming. Every shape and detail has a meaning and is intended to communicate something about the religion and culture of the nation.

The patterns in the art of Thailand really remind us of the current head-to-toe pattern trend that we've seen featured on so many of the Fall 2012 fashion runway shows and designer store window displays this season.

 So what did we take away from this part of our trip?

Simply that... Love is in the details.

Stay tuned for more from our cool Thailand adventure.