FASHION FILES : ALEXANDER WANGING FOR HM

It's official, ALEXANDER WANG will be the next designer to create a collection for H&M! The retailer has partnered with fashion heavy weights including Stella McCartney, Lagerfeld and Margiela in the past. Wang will now join this elite list of designers to create a special collection and we can not wait! 

Wang released this statement: "I am honoured to be a part of H&M's designer collaborations," Wang said this morning. "The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle." (source Vogue)

Just a side note (perhaps one for the TREND CATEGORY): Once again a huge project is launched on instagram (remember Beyonce's surprise album), as the designer announced the project on his IG page.

The best part of all is that you'll have plenty of time to save up to stock up. #ALEXANDERWANGxHM drops in November. Look out for our post revealing some of the best pieces of the collection.

FASHION FILES: H&M Margiela LookBook

Here are some of the H&M Margiela pieces we can't wait to get our hands on. 

This is one of the COOLEST H&M collabos.

Here are a few other Margiela features that we've covered on THAT'S COOL BLOG.

The collection hits stores on NOV 15.

 

See more COOL here.

WATCH THIS: H&M + MARGIELA

Maison Martin Margiela will be the next fashion powerhouse to team up with H&M for their affordable designer line. The collection is set to release this fall. Look out for participating store locations in early fall.

If you don't know now you'll know:
Belgian designer Martin Margiela is the originator of the now popular brand Maison Martin Margiela. The brand's popularity has recently soared among common folk (non-celebrities) when Kanye West shouted it out in his lyrics, "What's that jacket Margiela, heh?" I hope they're cutting him a check or sending him some good swag. Martin Margiela's genius has taken him through an amazing career which includes working with legendary designers & brands like: Gaultier & Hermès. Throughout his career, he has maintained an extremely low profile and has never had his picture taken and remains backstage after his shows. All media contact is dealt with via fax. In October, 2009, Margiela majority stakeholder Renzo Rosso finally made public: "Martin has not been there for a long time. He is here but not here. We have a new fresh design team on board. We are focusing on young, realistic energy for the future; this is really Margiela for the year 2015."

See more COOL features on our blog THAT'S COOL. Just click and scroll down.