Friday, July 22, 2016

Becca McCharen Brings Architecture To South Beach

Becca McCharen Brings Architecture to South Beach 


Inside The Chromat SS17 Swim Show !




Chromat models rocked the Swim Show poolside in original Chromat pieces

Lights...camera...Chromat! The freehand Hotel came alive last Saturday as Chromat took over their Hotel for Miami Swim Week. On the swim week’s peak day, Chromat brought architecturally styled wear and barbecue by the pool. Chromat designer and fashion mastermind Becca McCharen flew into Miami to debut her SS17 Chromat swim line during Miami Swim week and it was no ordinary fashion show. Kicking off the event, Becca hosted a pool party fit for the Miami scene as she served food, music, and flair. Guest had a chance to come party and meet the designer herself to get inside scoop on the new SS17 line. They had no idea how much eye dazzling phenomena she would be bringing to them later that day.


The Birth of A Game Changing Line



Designer Becca McCharen showing off her original 3D architectural dress
Chromat was introduced to the scene in 2010 as an extension of Becca McCharen’s love for architecture. After receiving her degree in architecture, Becca decided to take her knowledge and invest it into fashion design, a move that would change her life forever. By channeling her ideas into her work, Becca has taken fashion beyond a level of simple fabric and color. She creates art, painting a scene as she designs structural experiments for the human body. Each handcrafted garment evokes a structural language that sets it apart from any other swim line on the market.

Along with her swimwear, Becca designs lingerie, sportswear, and even 3D structural cage dresses you have to see to believe. Her garments have graced the likes of Beyonce, Taylor Swift, Rita Ora, and more. Every piece she designs originates from New
York City. This year, she decided to bring her talents to South Beach, and she certainly did not come empty handed.


Pool Party served Chromat Style!

The guest and invitees were in for a treat because while the festivities were happening outside by the pool, inside the beautifully traditional hotel, Chromat was hosting their “Pop Up Shop”. Visitors, RSVP, and hotel guest alike got their hands on the SS17 pieces before they officially hit the poolside! With prices comparable to those of department store, these pieces were a steal! While there, guest also purchased specially made Chromat tees with the Chromat Logo design on the front, along with other Chromat pieces.

Chromat babes served life in SS17 pieces, available at
chromat.co
Proceeding the festivities and pop up shop, Chromat hosted their Swim Show Poolside, which created a true, authentic summer day feel. Far from your traditional runway show, Becca had her models lounging poolside and posing for the cameras. Modern in its approach to fashion, the show gave the audience a chance to depict their own version of a Chromat summer day by the pool. While the girls served life “red carpet style”, a few of them decked Becca’s 3D architectural dresses as they posed around the hotel, including model Carmen Carrera, who rocked an original Chromat Patent Garter Cage Bustier and Arc Top. Guest were able to walk by and get a glance of a general model’s day at a fashion filled photo shoot. Accompanied by festive remixes blaring from the speakers, the Chromat show rocked all the way until the sun set and those in attendance had gained their fill. We look forward to Becca’s approach to next year’s show. To learn more on Becca and her amazing Architectural designs, check out Chromat and tell us what you think!