Becca McCharen Brings Architecture to South Beach
Inside The Chromat SS17 Swim Show !
|Chromat models rocked the Swim Show poolside in original Chromat pieces|
Lights...camera...Chromat! The freehand Hotel came alive last Saturday as Chromat took over their Hotel for Miami Swim Week. On the swim week’s peak day, Chromat brought architecturally styled wear and barbecue by the pool. Chromat designer and fashion mastermind Becca McCharen flew into Miami to debut her SS17 Chromat swim line during Miami Swim week and it was no ordinary fashion show. Kicking off the event, Becca hosted a pool party fit for the Miami scene as she served food, music, and flair. Guest had a chance to come party and meet the designer herself to get inside scoop on the new SS17 line. They had no idea how much eye dazzling phenomena she would be bringing to them later that day.
The Birth of A Game Changing Line
|Designer Becca McCharen showing off her original 3D architectural dress|
Along with her swimwear, Becca designs lingerie, sportswear, and even 3D structural cage dresses you have to see to believe. Her garments have graced the likes of Beyonce, Taylor Swift, Rita Ora, and more. Every piece she designs originates from New
York City. This year, she decided to bring her talents to South Beach, and she certainly did not come empty handed.
Pool Party served Chromat Style!
The guest and invitees were in for a treat because while the festivities were happening outside by the pool, inside the beautifully traditional hotel, Chromat was hosting their “Pop Up Shop”. Visitors, RSVP, and hotel guest alike got their hands on the SS17 pieces before they officially hit the poolside! With prices comparable to those of department store, these pieces were a steal! While there, guest also purchased specially made Chromat tees with the Chromat Logo design on the front, along with other Chromat pieces.
|Chromat babes served life in SS17 pieces, available at|