BRAND BUZZ: FAIRY TALES SELL CARS

Mercedes-Benz Recreates Fable for Super Bowl Ad

The Super Bowl is around the corner (this Sunday) and slowly companies are releasing their multi-million dollar ad campaigns. Thus, you have such ads like this one from Mercedes-Benz making a fresh new version to the well-known fairytale about the Tortoise and the Hare.

Now we all know the fairytale about the Tortoise and the Hare. How, even though the Hare was clearly faster, the Hare's cockiness is challenged by the humility of the Tortoise and in the end, the Hare loses. Pretty straightforward plot unless, that is, Mercedes decides to give it a “plot twist” as declared by the Tortoise.

Watch the clever recreation:

I have to say I much prefer this version of the story. 

Now the car advertised is the new Mercedes-AMG GT S, the smaller, perhaps baby version, to the awesome but sadly outgoing SLS. With a sumptuous design and a very charismatic 4-liter V8, the GT S will be sure to bring a smile to any one (be it human or tortoise) who gets in it.

I mean, look how #CertifiedCOOL this thing is:

Can’t say I’ve ever been jealous of a tortoise, but I guess there’s a first time for everything.

Well done, Mercedes-AMG. 

By: Oliver Pernt

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