|This image provided by PepsiCo Inc. shows Pepsi's ‘King of Pop’ can featuring a likeness of Michael Jackson - AP|
In an effort to give brand a little boost, PEPSI is launching a campaign with the One & Only King of Pop. An illustration of Michael Jackson will be featured on special edition Pepsi cans. There will be other aspects of the campaign including: a TV ad in some markets and chances to download remixes of some of Jackson's most famous songs. The irony is that MJ's history with Pepsi is not so great after his hair caught on fire during 1984 TV commercial shoot. Either way, this campaign is COOL and we can't wait to get our hands on one of these cans!