BRAND BUZZ: FAIRY TALES SELL CARS

Mercedes-Benz Recreates Fable for Super Bowl Ad

The Super Bowl is around the corner (this Sunday) and slowly companies are releasing their multi-million dollar ad campaigns. Thus, you have such ads like this one from Mercedes-Benz making a fresh new version to the well-known fairytale about the Tortoise and the Hare.

Now we all know the fairytale about the Tortoise and the Hare. How, even though the Hare was clearly faster, the Hare's cockiness is challenged by the humility of the Tortoise and in the end, the Hare loses. Pretty straightforward plot unless, that is, Mercedes decides to give it a “plot twist” as declared by the Tortoise.

Watch the clever recreation:

I have to say I much prefer this version of the story. 

Now the car advertised is the new Mercedes-AMG GT S, the smaller, perhaps baby version, to the awesome but sadly outgoing SLS. With a sumptuous design and a very charismatic 4-liter V8, the GT S will be sure to bring a smile to any one (be it human or tortoise) who gets in it.

I mean, look how #CertifiedCOOL this thing is:

Can’t say I’ve ever been jealous of a tortoise, but I guess there’s a first time for everything.

Well done, Mercedes-AMG. 

By: Oliver Pernt

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MERCEDES BENZ FASHION WEEK & SWIM WEEK 2015 - DAY 1

A WEEK OF GAME-CHANGING SWIMWEAR

FIVE EPIC DAYS OF THE COOLEST LUXURY SWIMWEAR

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE

The COOL dream team hit the beach to take on Mercedes Benz Fashion Week: Swim (#MBFWSWIM) and Swim Week 2015. The five days of fashion frenzy took place at the legendary Raleigh Hotel in the heart of South Beach. We're bringing you the coolest looks that graced the runway, hair and makeup trends from the artists' perspective and some of the best designer insights. 

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

Photo by Mike Coppola/Getty Images for Mercedes-Benz

DAY 1: MESKITA

On Thursday, July 17, 2014, Swim Week opened to an exciting start as swimwear brand Meskita, debuted their 2015 collection at Soho Beach House. Sean Donaldson Hair of Miami Beach provided sultry beach hair and Sherilyn Segal directed the makeup. Music was provided by DJ Mad Linx. The collection featured statement-making cover-ups inspired by the designer's lingerie collection, signature crochet work and luxurious metallics. 

 

   

With striking fabrics blowing in the wind, the crowd gasped as each look came down the runway. The collection was later accented with structured resort pieces inspired by business wear. Each model commanded the runway in her sleek pony and clean makeup.

Meskita gets a well-deserved #CertifiedCOOL.

About Meskita:

Alessandra Meskita is a Brazilian fashion designer. Her fashion and lifestyle line, MESKITA, includes ready to wear, resort, lingerie, swimwear, shoes and home accessories.  In 2007, she began her fashion career working under French designer Christian Audigier. While working under Audigier for four years as his Global Creative Director, Meskita developed her use of traditional shapes and tailoring. Meskita then decided to take everything she learned and branch out to create her own clothing line, MESKITA, in 2012. 

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THE EDIT

Inspired MESKITA Swimwear Collection 2015

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Get social with MESKITA: 

Facebook: shopmeskita

Twitter: @OfficialMeskita

Instagram: @Meskita

SEE DAY 2 COVERAGE HERE

• Be COOL and socialize:    Twitter: @COOLCreativeinc    Instagram: @CoolCreativeinc

MERCEDES BENZ FASHION WEEK & SWIM WEEK 2015 - DAY 4

SWIM WEEK: 2015 RECAP

THE BEST OF DAY 4: 6 SHORE ROAD BY POOJA, LOLLI, ACACIA

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE

DAY 4: 6 SHORE ROAD BY POOJA

6 Shore Road models strutted down the runway wearing boho chic designs with vibrant colors and textured patterns. From their #CertifiedCOOL mohawk braids by blo Blow Dry Bar Midtown Miami, to their animalistic eye make up and nose rings, this show had tribal written all over it. The designer created beautiful culturally-inspired artwork in the fabrics. The textiles were then masterfully transformed into the modern swimwear that graced the runway. Tribal references were a definite trend seen across many of the runways this year. 

About 6 Shore Road
6 Shore Road was founded by designer Pooja Kharbanda, an industry leader in swimwear.
About her collection: "Inspired by lazy beach days 6 Shore Road captures the spirit of carefree days amongst friends. Intended for sipping champagne at the bar and dancing as the sun goes down, the effortlessly sexy styles easily transition from day to night."

"From Resort Wear to Ready To Wear, from AM to PM, from Beach to Bar...meet me there."

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THE EDIT

6 Shore Road & others inspired by the 2015 collection now available

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Get Social with 6 Shore Road:
Facebook: 6 Shore Road
Tumblr: 6shoreroad.tumblr.com
Twitter: @6shoreroad

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DAY 4: LOLLI

Miami, FL (July 22, 2014) – Celebrated swimwear brands Acacia and Lolli debuted their Cruise 2015 collections on Sunday, July 20th. Each brand featured their latest looks in back-to-back runway shows at Soho Beach House during Miami Swim Week to a jam packed crowd of leading editors, international buyers and celebrity fans including American country singer LeAnn Rimes, actor Eddie Cibrian, and Graceland’s Serinda Swan.

Hula girls were trending on the runways. Lolli kicked-off their show with hula girls in grass skirts dancing to the sweet sounds of Hawaii. The mood suddenly changed as hip-hop took over the playlist. The models had a blast on the runway in the playful pieces and some even held coconuts as a bikini top. Lolli Swim was packed full of flirty details, vibrant colors and soft, feminine detail. Designer Vy Nguyen incorporated sunny shades of citron yellow and sherbet pink into her collection of bikinis and one-pieces, featuring playful details like bows, stripes and eyelets that evoke a sense of sweet, playful childhood summers in the sun. Our favorite, the bikini bottom with a cute bow tie on the rear was #CertifiedCOOL!

    

The show’s finale was a COOL surprise as 2 models blew a kiss to the audience before jumping into the water! 

Acacia Swimwear and Lolli Swim Debuted Cruise 2015 at Miami Swim Week

Lolli Swim was packed full of flirty details, vibrant colors and soft, feminine detail. Designer Vy Nguyen incorporated sunny shades of citron yellow and sherbet pink into her collection of bikinis and one-pieces, featuring playful details like bows, stripes and eyelets that evoke a sense of sweet, playful childhood summers in the sun.Known for its sophisticated style and beautiful pieces, Acacia’s fashion forward swimwear transported the audience back to summers spent on sultry beaches and the allure of exotic destinations. This collection featured sexy animal and tribal prints, color blocking and new mesh fabrics that were coupled with innovative designs to offer the customer unique and unforgettable swimsuits.

About Lolli

A California girl at heart, Lolli grew up with dreams of how she could add different details to her swim wear. She was a fan of all things sweet and sparkly. With age, her favorite swim pieces began to endure its natural wear and tear and she was even more inspired to bring her ideas to life. She would take ideas from some of her favorite swimsuits and put them together. Lolli learned her way into the fashion industry and now she is sharing her dreams with the public. She describes her pieces as “bright fun colors from sugar dot candy & gum drops to cheeky, flirty cuts & the most splendid fits, satisfying everyone’s appetite for sweetness!!!” You can find some #CertifiedCOOL Lolli pieces below.

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THE EDIT

Playful Lolli finds now available

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DAY 4: ACACIA

The Acacia 2015 swimwear collection followed with a muted, earthy feel. Known for its sophisticated style and beautiful pieces, Acacia’s fashion forward swimwear transported the audience back to summers spent on sultry beaches and the allure of exotic destinations. This collection featured sexy animal and tribal prints, color blocking and new mesh fabrics that were coupled with innovative designs to offer the customer unique and unforgettable swimsuits.

About Acacia

The Acacia collection is owned by designers Naomi Newirth and partner Lyndie Irons. Newirth’s passion for fashion began in her teenage years. It was then that she learned to sew her own bikini. Inspired by their love of travel and exotic beaches, their line fuses the look of a low cut Italian bikini with a flirty Brazilian fit. During the summer of 2006, she traveled to Bali where she was inspired to begin her own collection. After graduating in 2008 from the fashion Institute of Design and Merchandising, the real work began and her plans came to life. Her partner Irons also had dreams at 15 to start her own collection and through their friendship, they merged their visions together. The Acacia line is influenced from their travels around the world and can be described as “cute and classy but daring…” 

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THE EDIT

Earthy Acacia finds now available

What was your fave of the day? We'd love to hear from you! Comment below.

SEE DAY 5 COVERAGE 

DAY 1    |   DAY 2    |   DAY 3    |   DAY 4    |   DAY 5   |   DAY 5 FINALE