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A WEEK OF GAME-CHANGING SWIMWEAR

FIVE EPIC DAYS OF THE COOLEST LUXURY SWIMWEAR

DAY 1 | DAY 2 | DAY 3 | DAY 4 | DAY 5 | DAY 5 FINALE

The COOL dream team hit the beach to take on Mercedes Benz Fashion Week: Swim (#MBFWSWIM) and Swim Week 2015. The five days of fashion frenzy took place at the legendary Raleigh Hotel in the heart of South Beach. We're bringing you the coolest looks that graced the runway, hair and makeup trends from the artists' perspective and some of the best designer insights.

Photo by Mike Coppola/Getty Images for Mercedes-Benz

DAY 1: MESKITA

On Thursday, July 17, 2014, Swim Week opened to an exciting start as swimwear brand Meskita, debuted their 2015 collection at Soho Beach House. Sean Donaldson Hair of Miami Beach provided sultry beach hair and Sherilyn Segal directed the makeup. Music was provided by DJ Mad Linx. The collection featured statement-making cover-ups inspired by the designer's lingerie collection, signature crochet work and luxurious metallics.

With striking fabrics blowing in the wind, the crowd gasped as each look came down the runway. The collection was later accented with structured resort pieces inspired by business wear. Each model commanded the runway in her sleek pony and clean makeup.

Meskita gets a well-deserved #CertifiedCOOL.

About Meskita:

Alessandra Meskita is a Brazilian fashion designer. Her fashion and lifestyle line, MESKITA, includes ready to wear, resort, lingerie, swimwear, shoes and home accessories. In 2007, she began her fashion career working under French designer Christian Audigier. While working under Audigier for four years as his Global Creative Director, Meskita developed her use of traditional shapes and tailoring. Meskita then decided to take everything she learned and branch out to create her own clothing line, MESKITA, in 2012.

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THE EDIT

Inspired MESKITA Swimwear Collection 2015

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Get social with MESKITA:

Facebook: shopmeskita

Twitter: @OfficialMeskita

Instagram: @Meskita

SEE DAY 2 COVERAGE HERE

Be COOL and socialize: Twitter: @COOLCreativeinc Instagram: @CoolCreativeinc

SWIM WEEK: 2015 RECAP

THE BEST OF DAY 3: MARA HOFFMAN, MIKOH, L'SPACE

DAY 1 | DAY 2 | DAY 3 | DAY 4 | DAY 5 | DAY 5 FINALE

DAY 3: MARA HOFFMAN!!!

Mara Hoffman was one of the most anticipated shows of the week and she did not disappoint. Our Mara experience began with a behind-the-scenes look at the designer directing the models on the runway in one of her own 2015 creations. Hoffman is known for her obsessive attention to detail and this collection was no exception! Inspired bold prints travelled down the runway as guests applauded in delight. We found ourselves doing some major "shopping in our heads" as each look came out. Every single piece was #CertifiedCOOL.

About the collection:

Mara Hoffman’s Resort 2015 collection started with her recent travels to Guatemala, where she was inspired by the beautiful people, art, textiles, culture and landscape. By taking these inspirations and pushing the envelope in terms of design, the collection has become a world of its own defined by color, shapes, prints and light. This season features a fresh take for the brand as Hoffman introduces a predominantly reversible swim collection – she creates a new class of bikinis and one pieces by marrying bold prints on one side with striking solids on the other.

Standout pieces include a one piece rash guard swimsuit, front lace-up bikini top with matching high waisted bottoms, cropped rash guards, cut-out one pieces with intricate beading and a pair of drop crotch pants with a mash-up of three signature prints. In true Hoffman style it was all about the details. Nick Irwin, Global Creative Director of Catwalk by TIGI accessorized the end of Mara Hoffman’s signature braid with palms. Sarah Lucero, Stila’s lead makeup artist, created a fresh faced look, adding a pop of color using blue eyeliner. Completing the look was jewelry by Orly Genger by Jaclyn Mayer, customized Madison Harding wedges and matching nails by Vanity Projects.

Images provided by Mara Hoffman

THE EDIT

Gorgeous Mara Hoffman pieces now available

DAY 3: MIKOH

California designers Oleema and Kalani Miller found a way to mix ultra sleek silhouettes and materials with a bohemian vibe. The on-trend leather-look fabrics and precise cuts, gave the collection a modern edge. The free-flowing hair and fresh make up contrasted the streamlined suits, giving it an unexpected boho modern feel.

About Mikoh:
With the ocean as their backyard, the sister duo Oleema and Kalani Miller used their creativity and love for fashion to develop their swimwear line. Their collection is for the modern woman and incorporates prints and colors from around the world. With a global perspective on their designs, the pieces can be mixed and matched to fit the individual's personal style. You can find more of their collection at http://shop.mikoh.com

THE EDIT

Modern/Boho Chic MIKOH Finds

Day: 3 L'Space - Tribal Mermaids

L’Space’s, “The Water Is Waiting” collection made its debut down the runway at Cabana Grande in the Raleigh Hotel. The models wore unique jumbo pearl headbands and they were adorned with beautiful gold fish-scale flash tattoos. The collection featured sheer cover-ups and two-pieces that could be worn on and off the sand. The overall theme of the show was named "Siren of the Sea" which was expertly executed in the "wet look" hair and make up. Cool lighting effects and floor decals transformed the runway into the sea so the models appeared to be walking on water.

Photo by Frazer Harrison/Getty Images for Mercedes-Benz

About L’Space:

Monica Wise is the owner of L’Space. Her designs are influenced by her travels to France, Mexico and Bali. Her swimwear can be described as “sophisticated beach chic, glam surfer girl, and most definitely fashion-forward.” Wise has an award-winning brand and was named Mercedes-Benz designer of the year in 2010.

THE EDIT

L'Space finds now available

What was your fave? We'd love to hear from you! Comment below.

DAY 1 | DAY 2 | DAY 3 | DAY 4 | DAY 5 | DAY 5 FINALE

THAT'S COOL BLOG

Wednesday, July 23, 2014

MERCEDES BENZ FASHION WEEK & SWIM WEEK 2015 - DAY 1

SWIM WEEK & MERCREDES BENZ FASHION WEEK 2015 - DAY 3