Wednesday, December 17, 2014

ART SAKE : COOL TAKES BASEL WITH #TheSELFIE

Interactive Art Exhibition Shows Us 

the Two Faces of #TheSelfie


The interactive art exhibition took place in the heart of Wynwood at the Lab Miami, known as the hub of the tech movement in Miami. Guests were greeted by hosts then directed to the interactive fine art pieces featuring some of Miami’s influencers in music, fitness, fashion, art and entrepreneurship. Selfie subjects include: Cuchi Of Afrobeta, Tony Smurphio Of Afrobeta, Johanne Wilson, Julz Goodard, Terrance Wilson, Sheyla Beaujin, Rosie Pradel, Ramses Principe, Annie Vasquez, and Charles Reynolds. “It is an honor to collaborate with COOL Creative on this project,“ says photographer Adrian Ruiz of Uneeq Productions.
jOHANNE WILSON THE SELFIEEach work of art features a black and white portrait one of the influencers surrounded by a vibrant custom graphic pattern inspired by their personality. The portraits are “faceless” as they are covered by a smartphone to similate the way we look as we take selfies in the real world. As they visit each piece, people are invited to scan digital codes to see the other side of each selfie, without the phone covering the face. #TheSELFIE explores the relationships between the real and digital world, the duality of selfies, and stories behind the selfies. “I took a selfie in a dressing room and when I looked at it, I realized that my entire face was covered up” explains artist, Johanne Wilson.  ”At that moment, I was inspired to do this project. It’s about the duality of our lives in the digital and real world.”
selfie-art-basel-051The art exhibition continued to the back of the building where artist, Terrance Wilson was completing his monumental mural that explored the relationship of nature and technology. “It’s a representation of the past, present and future,” says the artist. It is one of Wynwood’s only free-hand murals. The artist did not create a pencil drawing to trace or project the image onto the wall, “I just let my hand flow,” says the artist. The black and white mural can be seen from 25th street between 4th and 5th avenue.
Guests enjoyed art, great vibes provided by DJ Legato, and the most artful sangria by Sangria Lolea. Lance Bass of NSYNC even showed up, spent time and enjoyed the exhibition. “When he asked me to sign the prints he purchased I almost passed out,” recounts the artist. The exhibition was very thoughtful, well organized and engaging.  “This is one of the only events I’ve been to that had a great melange of art and event,” boasted Juan Carlos Arcacia of Pure Etiquette. “This is a celebration of our inaugural appearance at Art Basel. It’s only going to get bigger and more creative,” says Johanne Wilson.
To purchase prints and original pieces visit the shop: https://squareup.com/market/cool-creative-inc
Recap video can be viewed here:
To purchase prints and orginal pieces visit the shop: https://squareup.com/market/cool-creative-inc













See more COOL here.