WATCH THIS: H&M + MARGIELA

Maison Martin Margiela will be the next fashion powerhouse to team up with H&M for their affordable designer line. The collection is set to release this fall. Look out for participating store locations in early fall.

If you don't know now you'll know:
Belgian designer Martin Margiela is the originator of the now popular brand Maison Martin Margiela. The brand's popularity has recently soared among common folk (non-celebrities) when Kanye West shouted it out in his lyrics, "What's that jacket Margiela, heh?" I hope they're cutting him a check or sending him some good swag. Martin Margiela's genius has taken him through an amazing career which includes working with legendary designers & brands like: Gaultier & Hermès. Throughout his career, he has maintained an extremely low profile and has never had his picture taken and remains backstage after his shows. All media contact is dealt with via fax. In October, 2009, Margiela majority stakeholder Renzo Rosso finally made public: "Martin has not been there for a long time. He is here but not here. We have a new fresh design team on board. We are focusing on young, realistic energy for the future; this is really Margiela for the year 2015."

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