Wednesday, July 27, 2016

Twice the Models, Twice the Show!

Twice the Models, Twice the Show!




An Unforgettable Miami Swim Show 

Miami Swim Week is now over, but the buzz continues to float throughout the fashion industry of its bold new collections and amazing runway presentations. Amongst the buzz were the new collection from both Indah Swimwear and Issa De Mar!

These two sensational lines debuted their SS17 collections at the W Hotel on South Beach and it was extravagant to say the least. The W Hotel's pool area was turned into a five star runway venue and it definitely served its purpose. COOL was proud to be there as both brands took the stage and dazzled the crowd with edgy bikinis and one of a kind sundresses. And we had front row seats as well as backstage access to all of the festivities.


Issa De Mar kicks off Pop Up Style 

Provided with so many options, but just the right amount of time, we first browsed the outdoor party/pop up shop. There, we reveled in fun activities and goodies from brand favorites like Tresemme's TRESswim bar and Peroni. But there was without a doubt a sense of anticipation in the air as we awaited the beginning of our first show of the night, Issa De Mar.

Graced with a large double screen displays and soft grass turf, the runway took you into a modern yet contemporary experience. Top chart favorites from today's pop, hip hop, and R&B blared from the large speakers as show comers hummed and sang to their favorite tunes. The introduction and welcoming presentation was showstopping and definitely gaze holding.  With our front row access we had the best view of the runway and the models as they graced us with pieces drenched in classy tradition and Hawaiian flair.




Meet the designers 


Designers Melissa Jasniy and Marissa Eveland gave goers a show they will never forget and the careful planning behind the colorful, tropical runway show was evident. Originally meeting each other on the North Shore of Ohau, Hawaii, Melissa and Marissa enjoyed the simple side of life, surfing and earning their degrees from the Fashion Institute of Design and Merchandising. Together, they created Issa De Mar, working their way from selling hand-sewn pieces out of an ice cream truck to running their own runway show!

 Their expertise shined and their Hawaiian tradition came through on each piece as the models made their way down the runway. With more unique mesh cut outs and  lower backs, the swim suits were definitely swim week favorites. And the crowd gave a joyful ovation to the designers during the finale as they sauntered down the runway hand in hand with one of their models.


Backstage With Indah

Before our night ended, we made our way into the actual building of the hotel, where we were granted backstage access to the busy, yet suspenseful dressing hall of the Indah models. Instantly diving into a world of make up, cameras, and hairspray, we took in our whole surrounding and made some new friends along the way! From MAC to Maybelline, the make up tables were drowning in fan favorites, as artist quickly picked up and put down their brushes and contourers. Hair designers adorned the models with thick, large roller curls that gave them a classic look. And reporters were all ears as artist and designers alike shared their stories and answered questions.

With a red carpet styled interview area, the room instantly transformed into a fashion and media paradise. We even received pointers from friendly artist as they enhanced the faces and hair of the models. With minutes until curtain call, the models scurried into the suits and received last touch ups as they made their way to the stage one by one. Before leaving, we bid our farewells to all of the wonderful artist and took some snapshots of the models awaiting their turn.

We couldn't be any more pleased with our overall night. Both shows were a huge success and the added backstage access sealed the deal! We thank the W Hotel for hosting both shows and we thank Issa De Mar and Indah for allowing us the access into their Swim Miami events. We look forward to the SS18 collection and a bold, new approach to next year's Swim Miami.