Friday, March 6, 2015

COOL EVENTS: How To Be a Millionaire At The Armory Show 2015

Having a million dollars must feel nice, right?

I mean, most people at one point or another have thought about how it must feel to be a millionaire. We watch shows about it, keep up with celebrities, and lust for objects and amenities only available to the "elite" and wealthy.

Ah, yes, having a million dollars must be nice, but what if I told you, that you could know what it feels like first-hand?

You see, down at the Armory Show 2015 you can actually fulfill your lifelong dream of being a millionaire!
Jonathan Schipper, Million Dollar Walk (2015) at Pierogi Gallery, The Armory Show 2015.
Photo by Christophe Tedjasukmana for Artsy.

It's called the "Million Dollar Walk"! For 10 minutes,  you have the opportunity to walk around the fair with a briefcase filled with, you guessed it, a million dollars in cash!

The interactive work by Jonathan Schipper allows visitors to the Pierogi Gallery to sign up and walk around pier 94 with the well-equipped suitcase.

Jonathan Schipper, Million Dollar Walk (2015) at Pierogi Gallery, The Armory Show 2015. 
Photo by Christophe Tedjasukmana for Artsy.


Included are handcuffs, which will strap you to the suitcase, and a guard. Not included is The O'Jays "For The Love Of Money" as a soundtrack while you walk.

Jonathan Schipper, Million Dollar Walk (2015) at Pierogi Gallery, The Armory Show 2015. 
Photo by Christophe Tedjasukmana for Artsy.


There isn't a route to which you have to stick to but you are told to "avoid the exits".

Jonathan Schipper, Million Dollar Walk (2015) at Pierogi Gallery, The Armory Show 2015. 
Photo by Christophe Tedjasukmana for Artsy.


Jonathan Schipper, Million Dollar Walk (2015) at Pierogi Gallery, The Armory Show 2015. 
Photo by Christophe Tedjasukmana for Artsy.

The idea of this performative work is to "even the playing field". Schipper stated that art fairs are a meeting place for art and money. He realized this after reading various articles that discussed these art  fairs and how the focus was more on the money behind the artwork rather than the art itself. So even if its for 10 minutes, he gives the regular attendee the chance to even the playing field. That's why he does this during public viewing hours rather than on the VIP preview.

So if you're in the area of twelfth avenue and 55th street in NYC, check out The Pierogi Gallery Booth in Pier 94 and become a millionaire today (for 10 minutes of course)!

By: Oliver Pernt

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