Tuesday, October 28, 2014

BRAND BUZZ : LOUIS VUITTON AND THE ICONOCLASTS

The Louis Vuitton brand and its LV monogram are among the world's most valuable of its kind. In fact, it is the world's 29th most recognized and valuable brand. It's no wonder that the brand carries instant status power for those who wear it. Perhaps that helps explain why it is one of the most counterfeited brands in the world. Ironically, the signature monogram design was actually created to prevent counterfeit. (References: http://en.wikipedia.org/wiki/Louis_Vuitton#cite_)
As a part of their 160th anniversary celebration the house of LV has launched a brilliant collection and campaign enlisting some of the world's most skilled designers including: Karl Lagerfeld, Frank Gehry, Marc Newson, Rei Kawakubo, Cindy Sherman and Christian Louboutin. The ICONOCLASTS were asked to create original interpretations utilizing the iconic Louis Vuitton monogram design. The campaign includes behind-the-scenes videos showing the designers at work and a series of photo stories of their final pieces interpreted by 6 photographers. 
The Iconoclasts


CHRISTIAN LOUBOUTIN FOR LOUIS VUITTON 
Legendary French shoe designer that created the iconic "red bottom" concept.





KARL LAGERFELD FOR LOUIS VUITTON
German fashion designer and iconic artist
most commonly known as the head creative director of Chanel.


CINDY SHERMAN FOR LOUIS VUITTON
Cindy Sherman is an American photographer and film maker who 
is known for selling the most expensive photograph ever.






FRANK GEHRY FOR LOUIS VUITTON
Canadian-American architect known for creating some of the most
important modern architectural works of all time.





MARC NEWSON FOR LOUIS VUITTON
Legendary industrial designer 




REI KAWAKUBO FOR LOUIS VUITTON
Japanese fashion designer, founder of Comme des Garçons.




We recently spotted the collection at Bal Harbour Shoppes in Miami. Limited styles and quantities will be available throughout the world for the same price of a down-payment for a mid-sized home. If that's too rich for your blood, you can humor yourself by getting a glimpse of them (and perhaps even touch) at a local luxury department store (like Neimans, Saks or a flagship LV store) as if you were going to a museum… its worth the effort.  #CertifiedCOOL

Check out more COOL here.




SHOP THE EDIT: LOUIS VUITTON