Friday, November 30, 2012


The 11th edition of Art Basel is upon us.
For about a week, Miami will be taken over by artists.
From 3-9 December more than 2,000 artists from all around the world 
will be showcasing their work at various locations throughout
Miami and Miami Beach. The event has grown so much that major fashion
brands like Louis Vuitton, Louboutin, Prada, Hermes and many more
are hopping on the Basel wagon. Pop-up shops and sponsored art projects 
(such as the Heineken Mural Project) have emerged. Additionally,
There will be an unbelievable amount of events, openings, concerts, and parties 
at the coolest hotels, performing arts centers, and venues throughout Miami.  

One of the coolest event concepts is Where is Le Baron.
Here is a description we pulled from a recently published Interview Magazine article:

From Dec. 4-9, Le Baron will travel to a new venue each night,
with the location kept hush-hush until 6 p.m. 
"Art Basel Miami is a moment to reunite the artists and people I love in a 
new city at the same time," Saraiva explained. 
"We wanted to avoid being mainstream. Le Baron is not about
being comfortable and easy—we like to find new things and new challenges."

The information will be released each night, digitally, via the Le Baron website, 
Twitter, and Facebook, in addition to the venue's new "Where Is Le Baron?" 
droid app. "Before, I would do a flyer to announce an event
and hand them out on the street," Saraiva recalled.
"Now you have to use an app. It is the new version of a flyer and a way to stay contemporary."

We hope to see you out and about at Basel!
See more COOL here.