Friday, August 3, 2012

WATCH THIS : GREATNESS


Nike: Find Your Greatness. — Jogger.
Wieden + Kennedy

Nike is not an Olympic sponsor this year, but that hasn't stopped it from borrowing interest in what it takes to compete in the games. The result—this thoughtful, unexpectedly moving video of an overweight pre-teen, Nathan, forcing himself to run down a lonely road in London, Ohio—is fantastic. Note that it's filmed in a single, unedited take. (Source: Business Insider : Advertising)


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